Products and Services - Determining your customer’s true profitability

Do you know your customer's true profitability?

The best performance measurement for your true enterprise profitability is based on a so called WhaleCurve. A WhaleCurve can show customer, products, channel , activity, or any other desired dimensional profitability. The example of a customer WhaleCurve is shown below.

The x-axis shows the customer, the left y-axis shows your sales volume reflecting the bars, the right y-axis shows the cumulative customer profitability based on the green, blue and red line. The green blue cut point depicts where 80% of the total profitability was made on how many customers (very often 20% of the customer make 80% of your profit). The blue regime shows those customers make you 80% to 100% profit. The red regime shows which customer destroy your profit. One can see immediately, the sales volume, going along with the profit. The overall shape of the curve also depicts your dependency from your customers.

Our dynamic WhaleCurve application enables you to have immediate access to your customer'sP&L the product profitability and details on revenue, costs, volume all at your fingertip.